In 1988, R.E.M. left their longtime home at IRS Records to join the Warner Brothers roster with their sixth album, Green. They did it because overseas distribution of their records had been poor thus far.
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| Not a speck of green on this cover. |
They kicked off their Warners years with a song about Agent Orange and the Vietnam War in 1988 - this song, which is not about a soft drink but absolutely did kick off an orange soda kick for 16-year-old me. The song was not released as a single in the US, but did well on modern and mainstream rock radio as well as overseas, where it WAS released as a single.
The video was a huge MTV hit and won an MTV Video Music Award for Best Post-Modern Video - in the inaugural year for the category. The band does not appear in the video at all.
This live video, courtesy of Reelin' In The Years Productions, is exactly how I remember the band performing the song in 1989 when I saw them - complete with the "Be All You Can Be" intro and megaphone usage by Michael Stipe.
The megaphone stuck around for later tours, including this 2005 performance that was just as dynamic so many years later.
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