It's the holiday season, which means it's time for a significant uptick in perfume ads. So, how you you sell something that smells in a visual medium that doesn't have an odor component?
In the case of Marc Jacobs, when selling the perfume Daisy (as in "fresh as a"), this is what they chose (for a 2019 commercial that seems to be getting a lot of airplay this year). .
However terrifying I found this commercial, I found the music underneath compelling. So, I had to do some digging, and found that it was a remix of the the song "Cheree" by the band Suicide. From 1978, the synth-heavy oft-covered song is considered "important" and influential, but isn't necessarily a song that was a hit. Still, we'll take interesting.
Here's the remix they used in the commercial, by the way: