Sure, he's full of himself, and we all know it. I don't even think HE can believe all that hype. And I really don't want to like Kanye West.
However, Yeezus is an amazing album - full of raw emotion and compelling performance, combined with accompaniment not seen in hip hop. This was not only the first single, but also a Motorola commercial.
As a bonus, here is Ye's performance of this song from SNL. As strong and powerful as it was on the album, he someone manages to outdo that when performing it live. Say what you want about the man, but he has stage presence down pat!